High end perfume makers in Europe are preparing for EU regulations that will ban common perfume ingredients in 2015 due to allergy concerns.
Perfume makers are turning to obscure materials like algae to preserve the scent of their fragrances, due to new EU anti-allergy restrictions that will come into force in early 2015. The global high end perfume industry, which generates $25 billion in sales, will have to adjust to bans on widely-used ingredients such as oak moss.
Algae, the future?
While oak moss can be used if two molecules are removed, this will result in a much lighter and less vigorous scent. One solution to replicate its scent is with algae, according toperfume creator Marc-Antoine Corticchiato. Its wet, iodized smell when coupled with other ingredients can help recreate oak moss’ moldy character.
Alleged unfair targeting
Some say that the EU is unfairly targeting the perfume industry due to its lack of well financed lobby groups. Up until now, they say, there have only been minor cases of allergies.
The European Union denies targeting perfume any more than other industries, however, and says that its new regulations address concerns about the perfume’s health hazards.
Worries about additional restrictions
Perfume makers are worried that this will be followed by additional restrictions. There have been suggestions that they offer two types of perfumes – one with allergens but with accompanying consumer advice, and others with no allergens.