Google is a company of the future, in the sense that it methodically takes out human influence from its systems every chance it gets. One example is the latest implementation of Google’s quick answers. This feature takes information relevant to the keywords from top ranked sites, and posts them directly onto the results page.
Good for Everyone?
This is a great step for users in theory, as they don’t have to click on the site for the information they need, and they don’t waste time clicking on sites that don’t have the answers they’re looking for. But, this is a double-edged sword that might have Google put its foot in its search box.
Industry stalwart TrueLogic Online Solutions Inc. notes that the application is relatively new. This is why webmasters and SEO companies are still looking for ways to use it to their advantage, or at least avoid all its disadvantages. The problem with quick answers is that without some kind of human influence, the system will keep
chugging along even when things start to go wrong.
How to Eat Sushi
Google has no control over what kind of content people put on their websites. If people write inappropriate messages next to the keywords, the system will show that unfiltered on the results page.
There are many clear examples of this problem on Google. You may notice a few choice words on some of the instructions. Normally, a user would need to go to the site page itself, to see the information, but instead, its front and center for all to see.
Humans on the Internet
The problem with this search gaffe is that it takes the information out of context. Once the user clicks on the site, the chef’s use of the word in step-by-step instructions for eating sushi makes sense. The joke might work for the website’s audience, but not everyone on Google will find this amusing, and might even damage traffic.
Without some kind of human review system in place, this sort of thing won’t just keep happening; it might get worse. The Internet is a dangerous place for system faults, and some people will want to take advantage of this for cheap thrills. Google quick answers may be the next step in user convenience, but without the proper supervision that step might quickly turn into a trip.